YouTube is the second largest search engine in the world (behind the father of Google), so obviously you want the video to reach the top of search results, but it is a top secret anyone else?
Think about the title of the video, such as "title". Titles help the public understand the content, so make sure you choose the right keywords to help describe his readers that the video is about.
Here are some tips that can help with their names:
TITLES
Here are some tips that can help with their names:
- hold short-term securities. Our recommendation is to have at least 70 characters plus the name will be truncated in the Google search.
- Avoid names to trick viewers watch videos. This will cause a huge drop-off, which adversely affects the performance of hours of video with your score.
- Include descriptive and relevant to the word head on
THUMBNAILS
With the title of the video, drawings act as small video marketing flags. Miniature attract viewers right in the video, so you always have to adjust your optimized video for the purpose of SEO.
Here are some thumbnail tips:
- accurately represent the video. If the figure is misleading, it can lead to the rupture of the hearing, which harm the public and watch the time.
- If you work with the animated video marketing, using the most colorful and attractive video to highlight pictures.
- If you work with the continuous action video marketing, using close-ups of people whenever possible. In these cases, the human face has always attracted more attention.
- The use of high-resolution (640x360 pixels, at least). If the resolution is low, video can be viewed as the production of low quality and people are not going to click on it.
- Make sure you look great on large and small. Check your thumbnails in a variety of devices (such as TV, iPad and computer) to make sure they look great everywhere. Remember that search engine appears in miniature and no less. If your little picture is not attractive, people will not click on it.
- Ensure that the stands in the foreground. Do not use an image where the background is in competition with the elements above the front seats must always be greater. You only have a few seconds to capture public attention, so just do it!
DESCRIPTIONS
The description is very important. He writes, for the public, the video is all about. This is also what appears under the title of all search results, so make sure you write important information in the first two sentences. Then you can add more information and a transcript of the script of the video (which is actually a great place to keywords).
You want good advice on this?
- Basic information on the retail video in one or two short sentences.
- Include a link to your website in the first two sentences.
- Include relevant keywords that make your videos easy to find on Google.
- Add links to social media sites.
- Add your transcript the script of the video below the first line in the description. This action allows you to place more relevant to your targeted keywords.
CALLS-TO-ACTION
CTA (call to action) in the clear effect of what the public wants to run. YouTube allows the CTA to include a button, you can click on the video. You should always include one to mobilize the public to complement the action you want.
Ready to make your readers to take action? Here are some tips to help you succeed with this:
- Ask your audience to subscribe, as a comment or share your videos with the GTS.
- Even though YouTube allows you to activate the button of the Call-To-Actions, the video also must have a clear end of the CTA.
- Measure the performance of the CTA, to see if your video campaign is effective.
- The A / B testing of various CTA can help you determine what you want your audience and know where your leads are coming from.
ENGAGEMENT
There are several reasons why you should watch the video until the end. The most obvious is that you have to get your call to action (usually found at the end of the video); but probably the most important reason is that the amount of time spent watching directly affects the title of YouTube videos. In other words, if the thousands of spectators to play the video, but left after a few seconds, YouTube take the video is not interesting enough and their place in the search engine will drop drastically.
No video receives up to 100% retention in the public, so relax, because always going to lose a lot of spectators along the route. Over 40% of viewers watched our 2+ minutes of video all the way to the end. There are many! This allowed us to get the first place in the organic search YouTube (see tip # 6), and are more than satisfied.
Looking at the relative performance (compared to the number of people watching YouTube videos all videos of similar length), you will see that our "high" labels make public the video. This is a great sign of participation and one of the main reasons why a higher ranking than average on the same subject Video:
But what is the secret to getting a high retention rate of the public? There is only one answer to this question: to make great videos. Do not settle for low quality animation, content scripts awkward or boring; to maximize the return on investment of video marketing should be appealing, interesting and threatening created!
TAGS
Your tags keywords that people will use to find a video in the video search engine. Therefore, they must be consistent and accurate. Check that:
- Put the most important keywords.
- Use phrases citing keywords such as "iPhone".
- Add long tail keywords such as "the best social apps for the iPhone."
If you choose wisely labels, the results of classification data to your advantage to YouTube videos. Ours, for example, ranked first in the YouTube search for "best video explaining the" long tail keywords and ranks among the top 3 results with "says the video" and "video" that explains the keywords.